Big Ego



"Egoiste" meaning "selfish" is 280 pages and 2.3kg. There have been 16 issues of this black and white beaut since 1977.

The ego behind it all; Nicole Wisniak, not only controls all the usual facets of the magazine, she also designs all of the adverts, spending one year creating the Louis Vuitton advert featuring a regal polar bear.

The latest two-volume issue featuring Keira Knightley and James Thierree (grandson of Charlie Chaplin) is already sold out despite its 35 Euro price tag.

Wisniak doesn't care about time (the last issue was published five years ago) or english (the magazine is only in french).

In fact she doesn't care about much; she works from her bed and is quoted as saying that 'taste is not a democratic thing, it's a dictatorship'.

In a world of daily tabloids and oh-so-average monthly magazines this seems like the perfect antidote.