So Yeezus dropped and the album has been exploding across the internet like a zit on a 14 year old boy's face.
Kanye West is now apparently a god, Steve Jobs and well, umm, Yeezus.
But as you know there's no rest for K and lo and behold a fashion collaboration between Mr. West and A.P.C. is fast approaching.
According to W Magazine and sporadic hints throughout the album; A.P.C. and it's tubby man in chief, Jean Toutitou are the next to get onto the Kanye West train.
How successful this will be, only time and Kanye West's gargantuan ego will tell.